acm - an acm publication

Commentaries

2009
  • How to Generate Reader Interest in What You Write
    Who has not discovered to their dismay that no one wants to read their most carefully crafted, meritorious, compelling, and passionate writings? Think of all the proposals you have written that no one is interested in. Or the web pages, the blog posts, or the company brochures. Chances are, your failures are linked to an inability to connect with what your readers would be interested in reading. Our intrepid writer about writing, Phil Yaffe, offers some valuable insight into how to get people to read your stuff. He says you need to adopt the "expository writing challenge": that no one is interested in what you are inclined to write, therefore you must discover what they want to read. Only then you can get started, and only then you can succeed.
  • Mind Hygiene for All: A Concept Map
    Maintaining mental sharpness and clarity is important to most everyone, and doing so is valuable for maintaining our professional edge. But we are under assault from many directions with challenges ...
  • How to Rapidly Improve Speaking Skills
    Even as written communication is important, spoken communication has been assuming an increasing role. We are called on to speak in such media as videos, teleconferences, and podcasts. ...
  • The Fallacy of Premature Optimization
    Moore's Law makes it seem as if resource limitations are always a minor consideration. If there will be twice as much memory for the same price in 18 months, why ...