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Peter J. Denning, Editor in ChiefThe digitally connected world has become a large, swirling sea of information stripped of context.

We help our readers make sense of it, find meaning in it, learn what to trust, and prepare for the future that may show up. "Ubiquity and Your Future

Peter J. Denning,
Editor-in-Chief

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LATEST ARTICLES

opinion

How to Write a Company Image Brochure People Will Truly Want to Read

by Philip Yaffe

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

Well-run companies, associations, and organizations pride themselves on spending their money wisely. However, when it comes to producing a so-called "image brochure," i.e. a (usually) glossy document to present the company's philosophy, history, structure, and achievements to the public, too often they end up throwing their money away. Why does this happen? And what can be done about it?

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opinion

Common Fallacies in Speaking and Writing … and What to Do about Them

by Philip Yaffe

Expository (non-fiction) speaking and writing are almost always about trying to affect the audience's opinion or perception of something. The best communicators do so by presenting logical explanations supported by verifiable facts. Less diligent communicators do so by presenting logically fallible explanations supported by questionable facts. Sadly, they often do so not because they are dishonest, but rather it is because they themselves are unaware that this is what they are doing. ...



opinion

Exploiting the Digital Economy for Product Realization in Manufacturing

by Paul Witherell, Soundar Kumara

In this paper, we briefly discuss the evolving concepts of the digital economy, digital threads, and product realization (manufacturing) in the digital economy-enabled futuristic world. We posit that if we need to become self-sufficient, it is imperative that small and medium manufacturing enterprises need to be equitably integrated into the digital economy. We lead this discussion to the most important research questions related to representation, search, and composition to achieve such a realization.

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opinion

Misused Words and Phrases

by Philip Yaffe

Using commonly recognized colorful words, phrases, and quotations can enhance the interest and impact of an expository (non-fiction) text. However, pay close attention when doing so, because those words, phrases, and quotations don't always mean what you might think they mean. ...