LATEST ARTICLES

How to excite reader interest

by Philip Yaffe

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

Unless under duress, such as a school assignment or work assignment, people will read only what they want to. However, many will read at least the first couple lines before saying yes or no. Here are five techniques that greatly increase the chances they will say yes.

How to make a microcosm into a universe

by Philip Yaffe

In general, you can't get people to read something if they believe it is totally outside their domain of interest. Some will nevertheless read the first couple of lines to confirm what they believed that already knew. Here is a technique that could rapidly change their mind. ...

A conversation with Tempestt Neal: continuous authentication methods for mobile platforms

Interviewed by Bushra Anjum

Ubiquity's senior editor Dr. Bushra Anjum chats with Dr. Tempestt Neal to discuss her work to improve access control on mobile devices, specifically developing continuous authentication methods.

Machine learning and computational design

by Silvio Carta

The use of computers in design is substantially different today from what it was only 30 years ago, and light-years ahead of how things were designed before computers entered the scene 60 years ago. This article discusses the use of computers, more specifically computational design, as a useful tool for designers. Herein, computational design refers to the application of computational tools to design practice.