The digitally connected world has become a large, swirling sea of information stripped of context.
Creativity and common sense in writing and speaking
However superficially it may appear, print advertising copy (text), which is designed to sell things, represents some of the best, most carefully constructed writing you will ever see. It must be because to achieve its objective, advertising copy must say a world of things to the potential consumer in just a thimbleful of words. With this fundamental idea as a foundation, we can now explore this fruitful subject more deeply. ...
What Advertising Can Teach Us About Effective Writing and Speaking
As a form of writing, advertising copy has a poor reputation because in many minds its objective is to "sell people things they don't want and don't need." This is debatable. What is not debatable is that advertising copy represents some of the best writing you will ever see. It has to because its objective is to say a world of things in just a thimbleful of words. Writers of more meritorious texts (articles, essays, book reports, business reports, research papers, etc.) can learn a lot from understanding how these consummate wordsmiths go about their work. ...
