acm - an acm publication
Follow us on social media...

Peter J. Denning, Editor in ChiefThe digitally connected world has become a large, swirling sea of information stripped of context.

We help our readers make sense of it, find meaning in it, learn what to trust, and prepare for the future that may show up. "Ubiquity and Your Future

Peter J. Denning,
Editor-in-Chief

Ubiquity Upgrades!

LATEST ARTICLES

opinion

Creativity and common sense in writing and speaking

by Philip Yaffe

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

A previous essay ("What Advertising Can Teach Us About Effective Writing and Speaking") posited what at first glance may have seemed to be a radical idea. And that is: However superficially it may appear, print advertising copy (text), which is designed to sell things, represents some of the best, most carefully constructed writing you will ever see. It must be, because to achieve its objective, advertising copy must say a world of things to the potential consumer in just a thimbleful of words. With this fundamental idea as a foundation, we can now explore this fruitful subject more deeply.

...


opinion

What Advertising Can Teach Us About Effective Writing and Speaking

by Philip Yaffe

As a form of writing, advertising copy has a poor reputation because in many minds its objective is to "sell people things they don't want and don't need." This is debatable. What is not debatable is that advertising copy represents some of the best writing you will ever see. It has to because its objective is to say a world of things in just a thimble-full of words. Writers of more meritorious texts (articles, essays, book reports, business reports, research papers, etc.) can learn a lot from understanding how these consummate wordsmiths go about their work. ...



opinion

When saying the wrong thing doesn't really matter

by Philip Yaffe

Getting one's tongue tangled is an ever-present fear for most public speakers. But it shouldn't be. Occasionally saying the wrong thing seldom does any serious damage, or any damage at all, to the effectiveness of a presentation. Here's why. ...


Interview

A conversation with Tengyu Ma: developing mathematical tools to understand deep learning systems

Interviewed by Bushra Anjum

In this interview, Stanford's Dr. Tengyu Ma discusses his research that aims to bridge the gap between theory and practice in deep learning by developing novel mathematical tools to understand complex and mysterious deep learning systems. ...