The digitally connected world has become a large, swirling sea of information stripped of context.
What Advertising Can Teach Us About Effective Writing and Speaking
As a form of writing, advertising copy has a poor reputation because in many minds its objective is to "sell people things they don't want and don't need." This is debatable. What is not debatable is that advertising copy represents some of the best writing you will ever see. It has to because its objective is to say a world of things in just a thimble-full of words. Writers of more meritorious texts (articles, essays, book reports, business reports, research papers, etc.) can learn a lot from understanding how these consummate wordsmiths go about their work. ...
When saying the wrong thing doesn't really matter
Getting one's tongue tangled is an ever-present fear for most public speakers. But it shouldn't be. Occasionally saying the wrong thing seldom does any serious damage, or any damage at all, to the effectiveness of a presentation. Here's why. ...
