The digitally connected world has become a large, swirling sea of information stripped of context.
How to Write a Company Image Brochure People Will Truly Want to Read
Well-run companies, associations, and organizations pride themselves on spending their money wisely. However, when it comes to producing a so-called "image brochure," i.e. a (usually) glossy document to present the company's philosophy, history, structure, and achievements to the public, too often they end up throwing their money away. Why does this happen? And what can be done about it? ...
Common Fallacies in Speaking and Writing … and What to Do about Them
Expository (non-fiction) speaking and writing are almost always about trying to affect the audience's opinion or perception of something. The best communicators do so by presenting logical explanations supported by verifiable facts. Less diligent communicators do so by presenting logically fallible explanations supported by questionable facts. Sadly, they often do so not because they are dishonest, but rather it is because they themselves are unaware that this is what they are doing. ...
