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Peter J. Denning, Editor in ChiefThe digitally connected world has become a large, swirling sea of information stripped of context.

We help our readers make sense of it, find meaning in it, learn what to trust, and prepare for the future that may show up. "Ubiquity and Your Future

Peter J. Denning,
Editor-in-Chief

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LATEST ARTICLES

opinion

Workings of science: Ubiquity editors weigh on the workings of science

by Peter Denning

The COVID-19 pandemic has affected millions around the globe. But even despite countless deaths, global lockdowns, political unrest, and economic uncertainty there are many who insist the science behind public health policies, viral transmission research, and vaccine development is not only wrong but is part of a global agenda. So how did we get here, how has science become politicized, and what does it mean to "follow the science?" To answer these questions, Ubiquity's editors have come together to present a comprehensive overview on how science works.

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opinion

The elements of style: a critical look at a venerable friend

by Philip Yaffe

Over the decades, hundreds if not thousands of books have been published on the keys to good writing. However, barely a handful have reached the status of "must-read." Here is one of them. ...



opinion

Creativity and common sense in writing and speaking

by Philip Yaffe

However superficially it may appear, print advertising copy (text), which is designed to sell things, represents some of the best, most carefully constructed writing you will ever see. It must be because to achieve its objective, advertising copy must say a world of things to the potential consumer in just a thimbleful of words. With this fundamental idea as a foundation, we can now explore this fruitful subject more deeply. ...


opinion

What Advertising Can Teach Us About Effective Writing and Speaking

by Philip Yaffe

As a form of writing, advertising copy has a poor reputation because in many minds its objective is to "sell people things they don't want and don't need." This is debatable. What is not debatable is that advertising copy represents some of the best writing you will ever see. It has to because its objective is to say a world of things in just a thimbleful of words. Writers of more meritorious texts (articles, essays, book reports, business reports, research papers, etc.) can learn a lot from understanding how these consummate wordsmiths go about their work. ...