In this series of interviews with innovation leaders, Ubiquity Associate Editor and software engineer, Dr. Bushra Anjum sits down with Lauren Wilcox, Director of the HX Lab at Georgia Tech, to discuss how intelligent technologies can be designed and developed to facilitate the management of personal health data and support patient decision-making.

Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

Good writing is not easy, but these 12 tips and techniques makes things easier.