Ann Kirschner Collection
Ann Kirschner on marketing and distribution of online learning
by Ann Kirschner
June 2004Outside of business schools, the very word "marketing" makes most universities uncomfortable, as does the idea of students as customers. But the world of higher education is becoming increasingly competitive. Fathom, named for the double idea of comprehension and depth, was a milestone in the evolution of online learning and a prototype of where things are headed. ...