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Ann Kirschner on marketing and distribution of online learning

Ubiquity, Volume 2004 Issue June | BY Ann Kirschner 

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Full citation in the ACM Digital Library

Outside of business schools, the very word "marketing" makes most universities uncomfortable, as does the idea of students as customers. But the world of higher education is becoming increasingly competitive. Fathom, named for the double idea of comprehension and depth, was a milestone in the evolution of online learning and a prototype of where things are headed.


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