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Articles

Mental Models
Aligning design strategy with human behavior

Ubiquity, Volume 2008 Issue April | BY Indi Young 

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Full citation in the ACM Digital Library

I ndi got her BS in Computer Science from Cal Poly and began her master's at Colorado State. She then worked as a software engineer, later managing Web applications that focused on the user. Her concepts in mental models derive from attempting to bridge the developer-user gap. Her expertise ranges from structuring crossfunctional teams, to managing participant recruiting, and conducting user interviews, thereby creating effective tools for exchanging results.


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