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Michael Schrage on Innovation

Ubiquity, Volume 2004 Issue December | BY Ubiquity staff 

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Full citation in the ACM Digital Library

Looking for the great clients who are the true innovators? Co-director of the MIT Media Lab's eMarkets Initiative, a senior advisor to MIT's Security Studies Program, and a consultant to MIT's Langer Labs on technology transfer issues, Michael Schrage conducts research on the economics of innovation. His particular focus is on the role of models, prototypes and simulations in managing interactive iterative design, an area in which he works with a number of companies.


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