Each "Communication Corner" essay is self-contained; however, they build on each other. For best results, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay.

In this installment, Philip Yaffe introduces a two-step plan to create well-written text that will not only impress the reader, but also engage the reader to digest and comprehend new ideas or concepts with ease.