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An Interview with Frans Johansson
The Medici Effect

Ubiquity, Volume 2008 Issue November | BY John Gehl 

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In this time of recession, innovation has jumped to the fore in many people's minds. How can we create new value through innovations and pull our individual companies out of the doldrums? In 2004, Frans Johansson published his book, The Medici Effect, in which he discussed how crossing community boundaries leads to innovations, and he said that the most effective way to create the crossing is to mix people from the communities in a common setting. John Gehl spoke with Johansson shortly after the book was published. Johansson's words are worth thinking about now as we reflect on what we all must do next.


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