The Three Acid Tests of Persuasive Writing
Ubiquity, Volume 2008 Issue September | BY Philip Yaffe
If there are still scientists toiling away with little regard for what others may think of their efforts, it's time to drag them kicking and screaming into the 21st century. In today's interconnected world, what scientists do is of vital concern to the wider public. And vice versa. Just consider the controversies surrounding nuclear energy, genetic engineering, telephone antennas, global warming -- and even the effects of computers on education and individual liberty (surveillance society).