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Techniques of persuasive communication
old wisdom in a new package

Ubiquity, Volume 2007 Issue December | BY Philip Yaffe 

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Full citation in the ACM Digital Library

What you are about to read will probably sound familiar. Indeed, it has been said many times before. However, I believe this formulation is original and may help you better apply it in your marketing communication. I immodestly call it Yaffes Law.


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