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Why features don't matter anymore
the new laws of digital technology

Ubiquity, Volume 2006 Issue February | BY Andreas Pfeiffer 


Full citation in the ACM Digital Library

The iPod was never sold on the grounds of its technical merits: Apple hit a gold-mine by marketing a cool new way of integrating music in your life. Even when Apple announced the iPod with video, it presented it not as the best multi-media player in the universe, but as a cool new way of watching "Desperate Housewives" and other TV shows.


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