acm - an acm publication
Philip Yaffe Collection
  • The 7% rule: fact, fiction, or misunderstanding
    by Philip Yaffe
    October 2011
    In 1971, Albert Mehrabian published a book Silent Messages, in which he discussed his research on non-verbal communication. He concluded that prospects based their assessments of credibility on factors other ...


  • How to Rapidly Improve Speaking Skills
    by Philip Yaffe
    March 2009
    Even as written communication is important, spoken communication has been assuming an increasing role. We are called on to speak in such media as videos, teleconferences, and podcasts. ...


  • How to Generate Reader Interest in What You Write
    by Philip Yaffe
    June 2009
    Who has not discovered to their dismay that no one wants to read their most carefully crafted, meritorious, compelling, and passionate writings? Think of all the proposals you have written ...


  • The Three Acid Tests of Persuasive Writing
    by Philip Yaffe
    September 2008
    If there are still scientists toiling away with little regard for what others may think of their efforts, it's time to drag them kicking and screaming into the 21st century. ...


  • Why Does Time Go Faster As We Get Older?
    by Philip Yaffe
    October 2008
    Persons in every age group wonder why time seems to move so much faster than it did in their pasts. It seems as if there is never enough time to ...


  • Why visual aids need to be less visual
    by Philip Yaffe
    March 2008
    I was recently invited to a presentation by an accomplished speaker. Needless to say, his speech was well structured, his manner relaxed and confident, his eye contact and body language ...