What's in a name? Ask yahoo!
Ubiquity, Volume 2001 Issue November, November 1 - November 30, 2001 | BY Ubiquity staff
A company's brand is one of its most valuable assets, one that few high tech companies -- most recently HP and Compaq -- understand how to leverage, according to Sam Hill. Hill is co-author (with Chris Lederer) of the new book, The Infinite Asset: Managing Brands to Build New Value. He is the former chief marketing officer at Booz Allen & Hamilton and currently a partner at Helios Consulting Group and also co-author of Radical Marketing, now in its fourth printing.