acm - an acm publication
2001 - November
  • What's in a name? Ask yahoo!
    A company's brand is one of its most valuable assets, one that few high tech companies -- most recently HP and Compaq -- understand how to leverage, according to Sam Hill. Hill is co-author (with Chris Lederer) of the new book, The Infinite Asset: Managing Brands to Build New Value. He is the former chief marketing officer at Booz Allen & Hamilton and currently a partner at Helios Consulting Group and also co-author of Radical Marketing, now in its fourth printing.
  • Complexity in the interface age
    Do you control technology or does it control you? Jeremy J. Shapiro talks about the power struggle in machine/human relationships and what it means today to be information-technology literate. ...
  • Optimizing bandwidth
    An approach to high performance distributed Web brokering. ...