Welcome to Ubiquity’s Communication Corner
The Communication Corner is dedicated to helping you better write and speak about your professional specialty. It is a monthly feature, programmed to help you progressively acquire the skills of professional writers and speakers.
Each monthly installment will have three parts: An essay on a fundamental aspect of effective writing or speaking, a do-it-yourself exercise to help you practice the topic being discussed, and an invitation to submit your exercise for a possible (but not guaranteed) commentary on your draft.
Philip Yaffe, a retired journalist for the Wall Street Journal and a member of the Ubiquity editorial board, is the moderator of the Communication Corner.
We invite you to subscribe via the signup box at the left. We will send you announcements of new installments of the Communication Corner, approximately once a month.
Readers who subscribe will be able to download a free PDF copy of Philip Yaffe's book The Gettysburg Approach to Writing & Speaking like a Professional.
The three acid tests of persuasive writing
by Philip Yaffe
Each Communication Corner essay is self-contained; however, they build on each other. For best results, if you have not already done so, before reading this essay and doing the exercise, go to the first essay "How an Ugly Duckling Became a Swan," then read each succeeding essay sequentially.