Articles
An Interview with Frans Johansson
The Medici Effect
Ubiquity, Volume 2008 Issue November | BY John Gehl 
Full citation in the ACM Digital Library
In this time of recession, innovation has jumped to the fore in many people's minds. How can we create new value through innovations and pull our individual companies out of the doldrums? In 2004, Frans Johansson published his book, The Medici Effect, in which he discussed how crossing community boundaries leads to innovations, and he said that the most effective way to create the crossing is to mix people from the communities in a common setting. John Gehl spoke with Johansson shortly after the book was published. Johansson's words are worth thinking about now as we reflect on what we all must do next.
In this time of recession, innovation has jumped to the fore in many people's minds. How can we create new value through innovations and pull our individual companies out of the doldrums? In 2004, Frans Johansson published his book, "The Medici Effect," where he discussed how crossing community boundaries leads to innovations, and he said that the most effective way to create the crossing is to mix people from the communities in a common setting. Ubiquity editor John Gehl spoke with Johansson shortly after the book was published. Johansson's words are worth thinking about now as we reflect on what we all must do next.
Peter Denning
Editor
COMMENTS
would love to see this article as a learning for yoday
��� Radhika Shapoorjee, Fri, 18 Jun 2021 12:31:30 UTC